Luigi Matrone

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connessioni :

574 connessioni

riepilogo :

Senior Manager with 5 years experience in Consumer Goods and Small Domestic Appliances markets. Local to Global experience matured across the years. From pure Trade Marketing to Strategic Marketing and Holistic Brand Development / Communication plans. STRATEGIC MARKETING - BRAND DEFINITION / POSITIONING: Equity, Brand Architecture, Consumer & Shopper Targeting. - INNOVATION: Portfolio Management, New Product Development (from the beginning to end). GENERAL MANAGEMENT - HOLISTIC COMMUNICATION DEVELOPMENT: TV / IN STORE / PRINT / RADIO / INTERACTIVE MARKETING (see below) / ER. - TEAM LEADERSHIP: Multi functional team expertise. New Hired / Intern Tutor / Training program definition. - FINANCE: Structure, targets, budget management INTERACTIVE MARKETING - STRATEGY: Brand strategic development. Link with overall objectives. Specific Strategic Choices: Where to Play. - OPERATIONAL: Action plan definition - How to Win. Expertise in Search Marketing, eCommerce, iMedia development, Content Strategy and Creation, Mobile and Gaming. - EDUCATION: Digital Trainer. Sponsor of the Digital Culture within the company.

interessi:

running, swimming, reading, listening to music, travelling around the world, kitesurfing, snowboarding. Strong passion for Digital and all New Media, new Technologies.

• Oral Care - Oral-B Power Brushes Global Brand Manager at Procter & Gamble

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